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January 26th, Avenue Conference Center, Airport city, Israel

Jan 2020 theme:

Shaping Agile to its next level, leveraging failures

Beyond Agile Israel 2020 brought key-people in the industry that presented failure test-cases in their Agile transformation and how they overcame it.
We were inspired from speakers that brought different point of views on Agile transformation.

We had proactive networking, open space agility for shaping the new scrum.

It was a unique and energetic conference that included also micro-workshops, Agile clinic, live graphic facilitation and more.



Main trunk Agile



Just want to pay

Beyond Agile Israel

conference ticket 26.1.20

CSM / PSPO / DevOps lab/ Management 3.0


  --> Courses Details

Agile Package
Conference + Course


I won't come, but please  let me pay for the Agile Package

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I won't come, but let me just pay for the conference

Main Agenda

8:00 - 17:30

8:00 - REM

Registration, Eating, Mingling


9:15 - Opening Keynote

​Ken Rubin
Addressing the Significant Issues that Impede Full End-To-End Business Agility

Opening keynote

14:15 - Inspirational Keynote

Gai Ben Dor

Wanted - a Runner with Soul

Food for the soul

15:30 - Closing Keynote

Scott Ambler

Beyond Failing Fast: Guided Continuous Improvement


Happy Hour

Please reload

Success & Failures (Case Studies)


Eli Pripaz Cohen

Dynamic re-teaming


Noa Gross (Checkpoint)

Agile, project management and everything in between


Boris Korenfeld (CTO & B2B product GM)

Massive Scaling of RnD - The Unspoken


Limor Benesh & Shaul Shneider

Improve your TTM by EQ Development & Wellbeing


Omer Meshar (CyberArk)

Waking up from the Scrumban dream

Please reload

Tools & Techniques (Workshops)

Efrat Wasserman

Effective Visual Boards 

Adi Mazor & Boaz Fine

Design Sprints & Agile


Magdalena Firlit

Evidence Based Management


Peter Götz & Oliver Hankeln

DevOps & Legacy

Please reload

Open Space

Shaping the

New SCrum

Proactive networking, open space agility for shaping the new scrum
facilitated by coaches and professionals from different practices:
HR, Tech, dev, QA, entrepreneurship, human factor specialists etc.



Face to face straight-forward consulting and assistance to problems and questions on hand

Shaping Agility (Business Agility)


Roy Osherove

Lies, Damned lies and Metrics



Oana Junco

From Ego to Eco
Focus on the System (thinking/change) and not on the People


Tal Epstein

Agile transition in traditional IT organization

Jan Doležal 

Management 3.0


Dana Verthaim (Gett)

What GETTs measured GETTs improved

Please reload

Leadership (Agile culture)


Dan Valach

Trible circles


Yuval Behar
Scrum Master as a coach


Erez Morabia

Teams engagement using gamification


Moran Mazza
Creating a culture for Quality

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Happy Hour meet the speakers

Beer and intensive mingling with speakers and participants



Real time Illustration and giveaways (: 



Agile Escape Box !


Ken Rubin

Over the past 10 years Ken has been assisting companies with their larger-scale agile journeys. In several of these companies he has been engaged for multiple years on large (1000+ people) agile efforts.

During this presentation he will communicate strategies and actual approaches that have been applied to the real issues he has encountered. The goal of this presentation is to communicate actual lessons learned, not theory.

Managing Principal, Innolution, LLC
Author of Essential Scrum
Creator of the Visual AGILExicon®

Ken will be Speaking about:

Addressing the Significant Issues that Impede Full End-To-End Business Agility

To achieve significant business results from adopting agile, organizations must focus on full end-to-end business agility. Such a focus involves the entire value chain of how the organization operates including budgeting, planning, legal, controls, HR, marketing, sales, etc. Most large-scale agile adoptions have historically focused on some or all of the development/IT departments within an organization. Although there are certainly benefits to be gained by embracing agility in the development areas, this approach is myopic and misses the bigger picture that development must occur within a larger system context. What is needed is end-to-end business agility where the whole system is considered and decisions and optimizations happen at the whole system level, of which development is but one piece.

When taking a full end-to-end perspective, we can expose many significant issues that impede an organization’s large-scale agile journey. For example, most organizations will not become fully end-to-end agile immediately, which means they will need to operate in a hybrid world of both agile and non-agile. Also, most organizations have historically used “projects” as their unit of focus for budgeting, planning, and team organization. Projects are a very poor unit of focus; fortunately there are specific characteristics we can leverage to make a better choice. And, dependencies among collaborating teams has made it nearly impossible for many organizations to reliably and predictably get the work done. There are multiple patterns for dealing with inter-team dependencies that need to be woven together into a holistic end-to-end solution. Finally, we need practical ways of using metrics in the context of a full end-to-end business agility environment that provide actionable information at multiple levels.

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Scott Ambler

Vice President, Chief Scientist of Disciplined Agile
Scott is the Vice President, Chief Scientist of Disciplined Agile at Project Management Institute. Scott leads the evolution of the Disciplined Agile (DA) toolkit. Scott is the (co)-creator of the Disciplined Agile (DA) toolkit as well as the Agile Modeling (AM) and Agile Data (AD) methodologies. He is the (co-)author of several books, including Choose Your WoW!, An Executive’s Guide to Disciplined Agile, Refactoring Databases, Agile Modeling, Agile Database Techniques, and The Object Primer 3rd Edition. Scott blogs regularly at and he can be contacted via | +1 (416) 931-1701

Scott will be Speaking about:

Beyond Failing Fast:

Guided Continuous Improvement


Failing fast is certainly better than failing slowly, but it’s still failing. When someone advises you to fail fast what they’re really saying is that they don’t know if something is likely to work in the situation that you face so let’s do as little as possible to run an experiment to find out. This is perfectly fine when your team is doing something truly unique, but in most cases thousands of people have done this before you. Surely we can do better than “fail fast” to learn a known thing.

Yes, you need to run experiments to discover what works for you in practice. When you run an experiment you always run the risk of failure, something which you can hopefully learn from. But other people have learned similar things before you, so if you can somehow leverage their learnings you can make better decisions regarding what is likely to work for you. Yes, you will still sometimes fail but you will do so less often. Less failures means you improve faster, and that’s what it’s really all about.

We call this strategy Guided Continuous Improvement (GCI).

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Shaul Shneider

Shaul Shneider, recently nominated to be thr C.E.O of I-WM family office. Was the Head of Private Banking Division of Bank Leumi, has been working in the Banking industry for 30 years. Shaul created several business turn arounds. The last one was reorganization of the Private Banking of Leumi, positioning it as the best Private Banking in Israel, soon before it was almost shut down. The outcome was not only a newly profitable business but also content customers and happier employees.

Shaul will be Speaking in tandem with Limor Benesh about:

Improving your TTM (time to market)
by EQ Development & Wellbeing


‏In today’s world, changes occur continually. We face with competition at any given moment. Stability and certainty are no longer part of our daily routine.
‏TTM provides a key to confront this environment change which will lead the company to business successes.
‏The run after TTM is costly and has its sacrifice.

‏In our lecture we are going to provide you a new toolbox which will assist you in the way you’ll reach your goals.

‏What is EQ? Emotional Quotient

‏The argument state that if we’ll learn to listen and validate ourself and others around us, as well as improving relationship between employees and colleagues with our customers. Then engagement will increase and employees and customers’ satisfaction will rise.
‏The cost will be significantly lower while the well-being much higher.



Limor Benesh

‏Limor has more than 20 years of experience in organizational relationship, coaching and training executives in different organizations. Expertise in developing managers via a unique and tailor made EQ (Emotional Quotient) programs.
‏Limor is a lecturer, facilitator and one of the founders of the coaching field in Israel. Brings high values to executives with expertise in building effective perceptions while developing leadership in the age of changes.

‏Limor's lecture will focus on how in the world of VUCA, reality, volatility, uncertainty, complexity and ambiguity, the EQ in managers development is a key to improve performance and organizations' business results.
‏Strengthening manager's behavior, managerial abilities and skills, will allow both the manager and his team to deal better with complex situations in a world with limitations.

Limor will be Speaking in tander with Shaul Shneider about:

Improve your TTM

by EQ Development & Wellbeing


Look up 1 notch (: 

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Magdalena Firlit

a Professional Scrum Trainer & Agile Transformation Consultant


Magdalena will be Speaking about:

Evidence Based Measurements


Traditional or hybrid organizations, that willing to become Agile, still have needs that must not be ignored. Usually, they are focused on activity and output, not outcomes and value. If Agile evangelists want to be heard with new approaches, the organizations will need evidence to prove that this approach is working.

Agile approach to be successful is focused on delivering business value as well as on outcomes and quality. During the talk, I will be exploring a discovery of what measurements actually measure value and what measurements have a direct impact on customers.

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Roy Osherove

Roy is the Author of "Art of Unit Testing" , "Elastic Leadership" and the Upcoming "Pipeline Driven" books. You can read his blog at

Roy will be Speaking about:

Lies, Damned lies and Metrics


They say that "you get what you measure", and we've all see it happen. "We need to get the coverage up!" followed by people frantically writing tests that might not actually test anything. Coverage is up. Quality? not so much. So what metrics can we use to drive the things we believe in? In this session Roy Osherove covers recommended and un-recommended metrics and how each one could drive our team towards a bleaker, or brighter future.

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Oliver Hankeln

Oliver is a freelance IT consultant and DevOps trainer. He started out as software developer and later moved to IT operations, so that he has seen and lived both “sides” of the Dev - Ops continuum and was able to gather an overarching view of the problems and chances therein.
Oliver has well over 15 years of experience as software developer, operations engineer, certified Professional Scrum Master ( and team lead.
He is not only interested in modern DevOps technologies but also focuses on the cultural aspects of DevOps and agile software development.

More information about Oliver is available at

Oliver will be Speaking in tandem with Peter Götz about:

DevOps & Legacy


Unfortunately we can’t all work in startup companies. Some of use have to deal with legacy systems. These are often structured as a monolith and tightly coupled. They typically are hard to build and deploy. You might think all the new DevOps practices and toys are not suitable for your context. You are wrong!

We will discuss strategies to work with legacy and still use DevOps practices and tools. These include breaking up of monolithic structures, migrating data and monitoring systems that aren’t built to be monitored. We will show real-world examples of successful applications of these strategies.

While dealing with legacy code will still be painful, you will have some applicable ideas to relieve your pain

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Peter Götz

Peter is an IT consultant and agile coach. He has more than 15 years of experience with software development in different roles and from different perspectives. As certified Professional Scrum Trainer he supports his clients in introducing and implementg of Scrum in software development projects.
Peter has vast experience as a software developer in agile projects mostly in Java. But he also got to know and love the work as agile coach, Scrum master and product owner in various client’s projects.

More information about Peter is available here:

Peter will be Speaking in tandem with Oliver Hankeln about:

DevOps & Legacy


oh... just go up 1 notch (:


Eli Pripaz Cohen

An Agile coach at Bank Ha'Poalim,
with vast experience in the high-tech world as a developer, Scrum Master and change agent. I'm working with multiple teams and stakeholders at IL, India and the US: Coaching, training and experimenting in increasing agility level and generating high performance teams. Father of 4, which is just as challenging...


Eli will be Speaking about:

Dynamic re-teaming


Stable teams are considered as pre-requisite for agility. Yet, sometimes we establish ad-hoc feature-driven teams, which are constantly reformed based on need. I will describe how and on what situations it's being done.

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Erez Morabia

Engineering manager and internal agile coach at Avaya


Erez will be Speaking about:

Teams engagement using gamification

What if we could make our agile adoption more engaging, more productive, and more fun? 
Using gamification we can!

Gamification is about taking something that is not a game and applying game mechanics to increase team engagement, happiness and productivity. Gamification is being widely used for a decade and being studied at universities. 
In the last 6 months we have conducted at Avaya a world-wide experiment, where we gamified our agile adoption with 80 teams. In this session I will share our failures and successes in this journey, and how gamification helped us bring our agile adoption to new heights. 
We will learn what gamification is and how we can apply it to engage our teams and our leadership. We will experiment with practical tools and techniques that each one of you would be able to apply in the organization


Gai Ben Dor

A runner with a soul

Guy will be Speaking about:

Wanted: a Runner with Soul 


A moving and inspiring story about guiding a blind person to realize his dreams, against all odds, all the way to the Olympic marathon and Mount Everest. 


Moran Mazza

Moran Mazza is an agile coach, who brings vast experience in QA leadership in different roles. During her years as QA manager, and as a coach, she keeps pushing team to excellent performance in all perspectives. Moran is experienced in implementing and leading Agile methodologies, as well as team mentoring for effective work processes. Passionate about people, processes, technologies, and where they meet

Moran will be Speaking about:

Creating a culture for Quality


Organizational culture is the power that makes things happen, and this is what defines how things will be done. It is a set of rules which determine how we make our decisions, what are the decisions being taken, who are the powerful people in our organization and what are the main values that lead it.
For most organizations, quality is a significant factor for success, and achieving it is a real challenge. In order to achieve this challenge, the entire organization needs to take responsibility and set follow the state of mind quality. This requires creating the right culture for quality.
During this workshop we will learn how to analyze our organization’s culture and then influence it in order to achieve our goal of quality.
We will understand-
What the relationships that need to be built are
How we should use our meeting for raising quality
What should the role of the QA lead in the scrum team be
How our daily language can increase the quality of our product
What the mission of each role in our organization to achieve high quality is


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Yuval Behar

Peak Performance Specialist
Yuval Behar, agile coach, Organization consulter and Sport psychologist
 Yuval Behar is, a cognitive behavioral psychotherapist and organizational consultant.

Coaching teams for high performance in organizations and sport.


Yuval will be Speaking about:

Scrum Master as a Coach


The era off managers who command and controls their teams is over !
In order to confront complexity and uncertainty, to increase engagement, focus, creativity and  business value, we need to work with teams within a different approach. The agilic manager is much more of a facilitator that coaches his team. He is focused on managing the process  – not the people ! . 
    So what is Coaching ?  how do you coach a scrum team ? and what is a process manager ? 

Come to the workshop and see for yourself


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Dana Verthaim

Chief PMO @ Gett. Dana brings over 20 years of experience in software development world with special focus in project management in Agile environment. She helps organizations transform to Agile and coach teams on how to continuously improve methodologies in order to improve their efficiency.

Dana will be Speaking about:

What GETTs measured GETTs improved


In an Agile and dynamic environment, it is crucial to define and use metrics in order to continuously improve.

      In this session we will gain:

-Ways to improve TTM in Agile implementation

-Tips to improve alignment between tech and business

-Usage of KPIs to measure success of team leads and PMO

-Efficiency measurements

-Ways to improve your visibility using Jira dashboards 

      How can you do it? Please join us to hear more about this exciting topic.


Omer Meshar

An agile coach in CyberArk in the past 3 years. Before that an organizational scrum master in Sqream technologies and an R&D group manager in ClickSoftware. Since 2009 have been experimenting with agile, first as a manager and later as coach.


Omer will be Speaking about:

Waking up from the Scrumban dream


When I came, 3 years ago, to CyberArk, I was delighted to see teams working in Scrumban. It was clear the potential of Scrumban is higher than the usual implementation of Scrum, and I was eager to learn more and experiment in getting more and more value through this hybrid methodology. As time passed, I saw more and more examples of where Scrumban does not deliver as promised, at least in the way we practiced it, and we realized that when scaling and as time passes by, Scrum has some real advantages over an hybrid solution.
In this talk I will present the journey we have gone through in this regards and what we learned during that time.

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Dan Valach

דן ול״ך (44) , נשוי למרינה ואבא של הילה וטיה, משמש כיום כיועץ אסטרטגי בתחום של משאבי אנוש להנהלות של חברות הייטק ובעברי הובלתי מחלקת משאבי אנוש במספר חברות הייטק מצליחות וצומחות.

Dan will be Speaking about:

Trible circles


מה הדבר הראשון שעולה לכם בראש כשאתם שומעים מעגל שבטי.ואיך זה מתקשר לניהול? והאם באמת אפשר להשתמש בריקוד וצבעים כדי לפתור קונפליקטים, והאם צבעי מלחמה יורדים בכביסה??

בהרצאה זו נדבר ונחווה את הכלי של מעגל הקשבה ועוד כלים מהעולמות הללו ונראה איך אפשר לשלב אותם ביום יום של העשייה שלנו, ואיך דרכן ניתן להעצים עובדים, לפתור קונפליקטים ואפילו ללמוד משהו על הדרך.


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Oana Junco

Oana works with people willing to transform to a more thriving version of their organisations and their products . iShe likes to describe herself an an Agile Business DJ who mixes whatever practices make people proud of their outcomes and delight their customers.
likes to present herself as a Business Agile DJ mixing whatever approaches from system coaching with storytelling, neurosciences to Agility help teams and organisations to become proud of their outcomes and delight their customers.

15 years of experience in Software Development and System Management has driven Oana to embrace Agile and Lean mindset as best approaches for 21st century leading organizations. She embraced the entrepreneurship path by founding cOemerge back in 2013 , a company that helps its large or smaller clients grow Agility and entrepreneurial mindset through Lean Startup, neurosciences and storytelling. 

Oana acts as an Agile Transformation facilitator , using Creative Solution Definition. She trains and coach Agile teams (from core Business to Software Development and Support Services), so they are able to adopt the set of practices Agile driven improvement techniques, proven to be adapted to each context and goal. Her key focus is building cross-organizations Vision Ownership to align missions with User Value creation.

In her former experience as CIO of Eurosport, the specific context of media combined to the world of sports, Oana had her first reflections about the benefits of XP, SCRUM and LEAN. These are helpful answers in a landscape that requires a highly adaptive Software Development approach, combined with full commitment in an event-driven constraint context.

Oana loves participate actively in Agile International Community. She strongly believes that connected knowledge is a value generator. She is a frequent speaker in different Agile French and International conferences. 
Twitter : @ojuncu 


Oana will be Speaking about:

"From Ego to Eco


Focus on the System (thinking/change) and not on the People"


Jan doležal

Jan doležal is a Management 3.0 licensed facilitator. SCRUM Alliance Certified Product Owner and SCRUM Master. Certified Project Manager IPMA® Level B and PMI® Project Management Professional. Graduated from FME BUT.CEO of the consulting and training company PM CONSULTING s.r.o. He deals mainly with agile transformations, optimization of project management system in organizations and development of simulation games serving as project management training.He has been actively involved in project management and product development since 2001. Previously he worked as a freelance specialist and project manager in several companies. Among others, he managed large international projects (Europe, South America) in fare collection systems domain.He is a leading author of several books and articles on project management, such as “Project Management” or “5 Steps to Successful Project” (unfortunately, most of it in Czech language… but traying to change it). LinkedIn profile -

Jan doležal will be Speaking about:

Management 3.0


The world has changed. I feel it in the water… air and everything . But companies are in many cases used to apply practices of 20th century… They can do better! Since late sixties there are evidence and researches about people behavior and motivation. Most of them are converging to something that Daniel Pink called „Drive“, based on autonomy, mastery and purpose.

Jurgen Appelo collected many of these researches and in combination with his own experience, wrote a book Management 3.0. As a set of knowledge focused on building empowered teams and companies – mostly (but not exclusively) in strongly agile environment.

Let’s take a look at one of the M 3.0 cool tool – Delegation board! You will see that you can all-in-one delegate, motivate and empower with this simple tool. 


Efrat Wasserman

Efrat Wasserman, Agile coach and Program Management Organizational consultant.
My Name Is Efrat. I am an Experienced Program and Product manager with over 12 years of experience in managing large scale, complicated projects. In My many years in the Hi tec industry, I have come across agile, and since I discovered it, I made it my personal quest to gain vast experience in Agile Methodologies and Scrum Implementations in all sorts of products.
My personal belief is that with deep business orientation and customer understanding, people and the value of Agile, once presented to them, are the most powerful key for change and improvement.

Efrat will be Speaking about:

Effective Visual Boards 


In My Lecture I will show you something you may have never noticed. Surprise: You are surrounded!!! (with visual boards).
But WHY?
Why not just use communication and simple human written or spoken language to say what we want? Why even bother with any visual aids?
What is a visual board and what Makes a visual board good enough to convey a message? (Best practices)
When and where can we use visual boards?
How do visual boards help us in our day2day lives at home and in our workplace?
And last but not least.... WIFM? what psychological effects does this power tool have to offer us?
Come join me through some facts and examples of how and why we need to realise that we need visualise! :-)


Tal Epstein

HP Indigo

Tal will be Speaking about:

Agile Transition in traditional IT organization


"From dev Agility to biz Agility
In the IT world"

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Boris Korenfeld

CTO & B2B product GM in Gett
Hi Tech industry veteran. I started my career in 2000 as a backend software engineer in Comverse (telco industry) and continued it in Mercury, HP & Gett. I built different kind of products - from hard core B2B products to the cutting edge consumer systems. As a result I hold a vast experience in different kind of technologies and I passed the whole managerial path from a team lead to a current position of CTO in Gett



Boris will be Speaking about:

Massive Scaling of RND - The Unspoken


I will share with you my experience and 5 lessons learned from massive scaling of RnD (70->200 ppl). 
You will be surprised to find out the main challenges - and they are not what your intuition would tell you 


Noa Gross

Senior Project Manager, CheckPoint

Noa Gross is a 20 year veteran of Israel’s hi-tech industry, with over 10 years as project manager.  Today she leads the Agile implementation at Check Point as Senior Project Manager, and heads the Project Management Guild at Checkpoint.

Noa will be Speaking about:

Agile, project management and everything in between


When the Agile world entered the world of hi-tech, the perception was “We’re moving to Agile, there’s no more need for project managers.”

Is this really the case?  

In this presentation we’ll learn about the transition project managers at CheckPoint made from traditional management to the management of Agile processes, and we’ll see how critical their role is in this new Agile reality.


Adi Mazor Kario & Boaz Fine

Adi Mazor Kario in a MSc Cognitive Science, Senior Design Strategist, Google Certified Design Sprint Master.
She is also a Google mentor, International Speaker, and expert in the future of technology. She is the owner and CEO of Exstratgey- Experience Strategy and Wizard Product Design & UX .

Adi is a certified Google Design Sprint Master and the only Israeli to learn From Jake Knapp (Ex Googler who created The Sprint methodology). She conducted various Design Sprints worldwide, solving challenges in Product and Business. Adi believes that Design Sprints are a great tool to enhance Agile methods and to create successful, innovative products, faster. 

With more than 17 years of experience, Adi created projects for fortune 500 companies, like Intel and IBM in parallel to smaller companies and startups, like Waze, by guiding them from idea and strategy to an amazing user experience that sells more.

You're invited to connect with Adi on LinkedIn.

Boaz Fine is an Agile coach with who has developed methodologies in the field of creative thinking and graphic facilitation. He uses creative methodologies to inspect and identify the solutions that best suit your organization.

Adi & Boaz will be speaking about

Design Sprints + Agile


Design Sprints are the fastest way to solve big challenges innovatively together. Design Sprints Reduce time, cost, and risk.


Design Sprint method was created by Google Ventures, as they wanted to help their startups create successful products faster.  The method is based on Design Thinking foundations and harness up-to-date product methods, like, lean startup and Agile.

In this talk we will get to know the design sprint process and how could it overcome Agile challenges and enhance processes. Why is this process so powerful and popular? Who should use it? At what stage of the product or the business? when is it working best and when it's not the right solution. We will also discuss use cases of design sprints and provide examples of its power, and how to connect them to Agile framework in order to insert them to a workflow that doesn't miss the innovation on one hand, and on the other hand grasps it into a backlog
we invite you to take part, learn and ask.
Looking forward,


Agile Jan-Fest

unique opportunity courses

Declaring the conference a unique opportunity for a learning experience, we are opening joint training courses with the industry's best teachers.

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A Certified Scrum Master course, making you a master of Scrum.

this course qualifies you for a Scrum Alliance international certification



​Magdalena Firlit & Michal Epstein

A Professional Scrum Product Owners course, making you an Owner of Product.

this course qualifies you for a international certification


Management 3.0

Jan Doležal 

A Management 3.0 course, making you a manager of a new world qualities

this course qualifies you for a Management 3.0 international certification

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DevOps lab
​Peter Götz & Oliver Hankeln

A Hands on DevOps lab, bringing you the top methods and mindset of DevOps

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