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Business Agility Lane

Speakers & Talks

Learn a little more about the speakers and what they're all about

Ken Rubin

Over the past 10 years Ken has been assisting companies with their larger-scale agile journeys. In several of these companies he has been engaged for multiple years on large (1000+ people) agile efforts.

During this presentation he will communicate strategies and actual approaches that have been applied to the real issues he has encountered. The goal of this presentation is to communicate actual lessons learned, not theory.

Managing Principal, Innolution, LLC
Author of Essential Scrum
Creator of the Visual AGILExicon®

Ken will be Speaking about:

Addressing the Significant Issues that Impede Full End-To-End Business Agility

To achieve significant business results from adopting agile, organizations must focus on full end-to-end business agility. Such a focus involves the entire value chain of how the organization operates including budgeting, planning, legal, controls, HR, marketing, sales, etc. Most large-scale agile adoptions have historically focused on some or all of the development/IT departments within an organization. Although there are certainly benefits to be gained by embracing agility in the development areas, this approach is myopic and misses the bigger picture that development must occur within a larger system context. What is needed is end-to-end business agility where the whole system is considered and decisions and optimizations happen at the whole system level, of which development is but one piece.

When taking a full end-to-end perspective, we can expose many significant issues that impede an organization’s large-scale agile journey. For example, most organizations will not become fully end-to-end agile immediately, which means they will need to operate in a hybrid world of both agile and non-agile. Also, most organizations have historically used “projects” as their unit of focus for budgeting, planning, and team organization. Projects are a very poor unit of focus; fortunately there are specific characteristics we can leverage to make a better choice. And, dependencies among collaborating teams has made it nearly impossible for many organizations to reliably and predictably get the work done. There are multiple patterns for dealing with inter-team dependencies that need to be woven together into a holistic end-to-end solution. Finally, we need practical ways of using metrics in the context of a full end-to-end business agility environment that provide actionable information at multiple levels.

Scott Ambler

Vice President, Chief Scientist of Disciplined Agile
Scott is the Vice President, Chief Scientist of Disciplined Agile at Project Management Institute. Scott leads the evolution of the Disciplined Agile (DA) toolkit. Scott is the (co)-creator of the Disciplined Agile (DA) toolkit as well as the Agile Modeling (AM) and Agile Data (AD) methodologies. He is the (co-)author of several books, including Choose Your WoW!, An Executive’s Guide to Disciplined Agile, Refactoring Databases, Agile Modeling, Agile Database Techniques, and The Object Primer 3rd Edition. Scott blogs regularly at and he can be contacted via | +1 (416) 931-1701

Scott will be Speaking about:

Beyond Failing Fast:

Guided Continuous Improvement


Failing fast is certainly better than failing slowly, but it’s still failing. When someone advises you to fail fast what they’re really saying is that they don’t know if something is likely to work in the situation that you face so let’s do as little as possible to run an experiment to find out. This is perfectly fine when your team is doing something truly unique, but in most cases thousands of people have done this before you. Surely we can do better than “fail fast” to learn a known thing.

Yes, you need to run experiments to discover what works for you in practice. When you run an experiment you always run the risk of failure, something which you can hopefully learn from. But other people have learned similar things before you, so if you can somehow leverage their learnings you can make better decisions regarding what is likely to work for you. Yes, you will still sometimes fail but you will do so less often. Less failures means you improve faster, and that’s what it’s really all about.

We call this strategy Guided Continuous Improvement (GCI).

Magdalena Firlit

a Professional Scrum Trainer & Agile Transformation Consultant


Magdalena will be Speaking about:

Evidence Based Measurements


Traditional or hybrid organizations, that willing to become Agile, still have needs that must not be ignored. Usually, they are focused on activity and output, not outcomes and value. If Agile evangelists want to be heard with new approaches, the organizations will need evidence to prove that this approach is working.

Agile approach to be successful is focused on delivering business value as well as on outcomes and quality. During the talk, I will be exploring a discovery of what measurements actually measure value and what measurements have a direct impact on customers.

Shaul Shneider

Shaul Shneider is the former Head of Private Banking Division, works in the Banking industry for the last 30 year.
Shaul created several business turn around and the last one is the change that the Private Banking of Leumi that was almost shut down became the best Private Banking in Israel.
Happy employees, satisfied customers and a profitable business.

Shaul will be Speaking in tandem with Limor Benesh about:

Improving your TTM
by EQ Development & Wellbeing


In the current world, where changes are endless and daily, competition can come from anywhere in the world, and at any time. Uncertainty is surrounding us! TTM is a main key for a successful company. At the same time we are talking of sustainable, long lasting company and solution.

We sacrifice and we pay a price for running after TTM
In order to compete we are using everything we can to reach to our goals.
In our lecture we would like to add to you toolbox an additional way to get to your goals.

What is EQ? Emotional intelligence? emotional quotient
We would argue that if we will learn to listen, we will learn to validate our self, our employees, our suppliers we would be able to get better employees, better relationship in the company and with our customers and suppliers.

Better relationship will create a sustainable product and company.
The "price" that we pay will be much lower and wellbeing much higher.

Limor Benesh

Limor Benesh works with organizations on helping them develop managers via
unique and tailor made EQ (Emotional Intelligence) development programs

Limor will present how in a reality of VUCA
Volatility, uncertainty, complexity and ambiguity, the development of
managers EQ will improve the performance and business results of the
organization they work in.

Strengthening the manager's behavior and management abilities allow both the
manager and his staff to deal with complex situations in a world with

Limor will be Speaking in tander with Shaul Shneider about:

Improve your TTM

by EQ Development & Wellbeing


Look up 1 notch (: 

Roy Osherove

Roy is the Author of "Art of Unit Testing" , "Elastic Leadership" and the Upcoming "Pipeline Driven" books. You can read his blog at

Roy will be Speaking about:

Lies, Damned lies and Metrics


They say that "you get what you measure", and we've all see it happen. "We need to get the coverage up!" followed by people frantically writing tests that might not actually test anything. Coverage is up. Quality? not so much. So what metrics can we use to drive the things we believe in? In this session Roy Osherove covers recommended and un-recommended metrics and how each one could drive our team towards a bleaker, or brighter future.

Michal Epstein

A Certified trainer

Ajimeh Partner

Michal will be Speaking about:

Follow the Flow
use Kanban practices for leadership teams


Follow the flow

Dan Valach

דן ול״ך (44) , נשוי למרינה ואבא של הילה וטיה, משמש כיום כיועץ אסטרטגי בתחום של משאבי אנוש להנהלות של חברות הייטק ובעברי הובלתי מחלקת משאבי אנוש במספר חברות הייטק מצליחות וצומחות.

Dan will be Speaking about:

Trible circles


מה הדבר הראשון שעולה לכם בראש כשאתם שומעים מעגל שבטי.ואיך זה מתקשר לניהול? והאם באמת אפשר להשתמש בריקוד וצבעים כדי לפתור קונפליקטים, והאם צבעי מלחמה יורדים בכביסה??

בהרצאה זו נדבר ונחווה את הכלי של מעגל הקשבה ועוד כלים מהעולמות הללו ונראה איך אפשר לשלב אותם ביום יום של העשייה שלנו, ואיך דרכן ניתן להעצים עובדים, לפתור קונפליקטים ואפילו ללמוד משהו על הדרך.


Ralph van Roosmalen

Ralph van Roosmalen is one the most experienced trainer for Management 3.0. In 4 years as a Facilitator he has already held 34 workshops.

He has earned the Management 3.0 Certificate of Attendance as well as the Certificate of Practice, proving he has practiced what he preaches. He is furthermore an active Content Creator. Ralph speaks about Management 3.0 on conferences and leads regular workshops all around the world. 

Scott will be Speaking about:

Management 3.0


Agile management is an often overlooked part of Agile. There is a lot of information available for team members, software professionals and project managers on how to be Agile, but little information for managers and leaders.

However, when organizations adopt Agile, not only team members and project managers need to learn new practices, but managers and leaders must also learn a new approach to managing and leading Agile organizations.


There is a research that shows that “old-style” managers are the biggest obstacle in transitions to an Agile way of working. Furthermore, in an Agile organisation there is no need for “old-style” management.

Managers and leaders need to learn what their new role is in Agile organisations.

Tal Epstein

HP Indigo

Tal will be Speaking about:

From dev Agility to biz Agility
In the IT world


"From dev Agility to biz Agility
In the IT world"

Boris Korenfeld

Hi Tech industry veteran. I started my career in 2000 as a backend software engineer in Comverse (telco industry) and continued it in Mercury, HP & Gett. I built different kind of products - from hard core B2B products to the cutting edge consumer systems. As a result I hold a vast experience in different kind of technologies and I passed the whole managerial path from a team lead to a current position of CTO in Gett



Boris will be Speaking about:

Structuring Technology Teams for Success, Innovation, and Competitive Advantage


I will share with you my experience and 5 lessons learned from massive scaling of RnD (70->200 ppl).  You will be surprised to find out the main challenges - and they are not what your intuition would tell you !

Tonny O'Halloran

Tony uses his background in development to bridge the gap between IT and the rest of the business. He’s an Agile coach and facilitator who’s not afraid to address dysfunction, but always brings positivity and a sense of fun to his work. He is a terrible ukulele player and fearless mountain biker.

Tony is an Agile Coach and partner at Nomad8 living in Wellington, New Zealand.

He started his professional life as a developer, who became frustrated by the waste involved in large protracted projects that ultimately frequently led to underwhelming customer outcomes. This led him to the world of Agile, despite a brief regrettable foray into traditional Project Management.

Tony now works as a consultant Agile Coach for companies like Xero, PartsTrader, Timely and LIC. The idea of wasting the efforts of smart, engaged people is what keeps him up at night.


Tony will be Speaking about:

I know better! That's not Agile!
and other signs you may be wasting your time..."


Being an Agile change agent can often feel like you’re fighting an uphill battle. Have you ever felt like you’re pushing, instead of having your knowledge and support pulled from you? Have you ever felt that the ‘Agile’ you’re championing is completely different from the ‘Agile’ your organisation is pushing for?

You're not alone, I know I certainly have and it sucks! You'll also find that the answer of many of your fellow coaches, Scrum Masters and agile leaders is also a resounding "YES" which leads to many of us feeling isolated and frustrated. Shouldn't there be a better way?

This will be an exploration of WHY we see some of these symptoms, how we've arrived where we are and what we can do to avoid them.

Noa Gross

Project Manager, CheckPoint

Noa will be Speaking about:

Agile, project management and everything in between


Agile, project management and everything in between

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